This Really is Quite Simple
To make sure I’m not misunderstood I will first disclose that I think Governor Sarah Palin of Alaska is an excellent choice of running mate for John McCain. I think her conservative ideology and executive experience make for an excellent elected official at any level. Furthermore, I think voting for (or refusing to vote for) anyone based purely on a physical attribute such as gender or race is blatantly wrong, close-minded, and generally stupid.
However, ever since John McCain chose Sarah Palin as his running mate news sources have attempted to argue that the strategy will not succeed in its goal: to woo some disgruntled supporters of Hillary Clinton. First of all, yes, that is the strategy. Second, yes, it will work. Here’s why.
Assumption:
There is a section of the female American electorate that is so mind-numbingly stupid that they will actually turn off “The View” to drive their SUVs to a polling location and vote for any female candidate simply because she is female. I do not know how small or large this group may be, but I believe it exists.
Conclusion 1:
Those voters previously supported Hillary Clinton.
Conclusion 2:
Those voters now support John McCain and Sarah Palin.
This isn’t bringing anyone across the aisle. Traditional Democrats that know what they believe would never vote for a McCain/Palin ticket just as traditional Republicans that know what they believe would never vote for an Obama/Biden ticket. This isn’t rocket science, brain surgery, or even VCR repair. McCain is chasing the uninformed emotional moron vote, and he’ll get it. In 2008 that’s an increasingly lucrative demographic to pander to.
One missed point: constantly throughout the campaign John McCain has been attacking Obama and his celebrity status. He has a point, the media crawl all over Obama and McCain is increasingly elbowed to the sidelines. By choosing Palin (rather than an expected pick - Romney, Pawlenty, Christ) he has launched his campaign back into the limelight and is getting all sorts of attention and generating interest (at least his running mate is). I don’t believe it is enough to win him the election but it is a shrewd move. Obama ‘08!
“I wish interest rates were zero” -McCain on the economy.